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As the personal computer marketplace becomes increasingly competitive and PCs become more of a commodity, computer companies are finding that creating innovative technology alone is no longer enough to succeed. Companies must be viewed as value leaders that are customer‐driven instead of technology‐driven. Customers expect and demand more for their money, which means vendors must not only offer low prices, but also efficient delivery, personalized products and services, and responsive customer support.

The Fully Automatic Syntactically‐based Indexing of Text (FASIT) system represents the contents of a document without a full parse or semantic analysis of the text. Content‐bearing units are isolated and then grouped into quasi‐synonymous classes whose main term is used to index the document. Previous experiments with FASIT demonstrated its usefulness in an associational retrieval environment; the experiment described here explores FASIT's value as a book‐indexing system. It is difficult to avoid the conclusion that this indexing approach offers the promise of being practical and effective.

Shrinking population can have significant negative impacts on the social and economic fabric of a city. This paper aims to understand different urban transportation policies to respond to population decline in shrinking cities by examining two case studies of urban interventions in mid-size cities in Japan.

The paper analyzes the implementation of sustainable mobility strategies in the urban transport sector in the Japanese cities of Toyama and Kanazawa, which risk having their populations significantly reduced in the next decades. The analysis is based on case study research that uses the data and information collected through desk and field research. Interviews with local actors, as well as published policy and academic documents on the case studies provided critical data and information to analyze the case studies.

Both cities have tried to make urban mobility more sustainable via different strategies. Toyama used more structural changes, called the “sticks and dumplings” approach, having land use incentives and the Light Rail Transit reinforced by bus routes as the backbone of its strategy. Kanazawa relied on a city center revitalization plan to densify residential use in the city center.

More structural interventions are necessary to change the declining of shrinking cities, mitigating some of the negative effects. City administrations need to have clear policy priorities and should not allocate their limited resources to competing policy agendas.

The study is unique as it is one of the first efforts to analyze urban transportation interventions in shrinking cities in Japan.

The implementation of enterprise content management (ECM) software applications has been a subject of extensive discussion. Although a number of ECM scholars have provided guidance on ECM implementation, there is a gap in how to assess benefits accruing from the implementation. One of the approaches of assessment is the use of maturity models. This paper aims to examine the utility of other ECM maturity model (ECM3) as an assessment tool.

The study was undertaken based on two related research questions, the first explored ECM3 assessment within a South African context and the second explored the utility of other maturity models for ECM implementation and lessons learnt to improve ECM3.

The results show that all the South African institutions assessed using ECM3 had a low level of maturity and there are a number of maturity models comparable to ECM3, and the global survey provides the closest parallel to the survey conducted in South Africa.

The study offers a unique discussion on the possible utility of ECM3 as a maturity model for assessing ECM implementation. This was done by comparing it with maturity models developed or used by records professionals and through assessing the results of two surveys, one conducted amongst South African institutions and another conducted by the Real Story Group.

The present study provides an overview of the historical as well as the global expansion of Facebook from developed countries to the developing countries. The chapter also provides an elaboration over the features and the architectural design of this Online Social Networking service. In order to understand the worldwide usage and acceptance of Facebook, and the gradual spread of Facebook from the United States to the European countries and then to the developing world, we need to pay close attention to the evolution of Facebook in these cultures. In comparison to the developed world, Facebook was slow to spread throughout developing countries. This chapter argues that certain conditions contributed to the expansion of Facebook in these countries. The growth of mobile technology and the usage of Facebook in multiple languages accelerated the increase in its membership. Although majority of the developing countries started using Facebook later than developed countries, within a few years they soon became the nations with the highest growth of Facebook users.

This paper explores the adoption of a relationship marketing paradigm by the National Basketball Association. A contextualist framework was used to explore the context, content and processes of this change that evolved over a 17-year time period. Personal interviews were conducted with leaders of this league and over 80 documents were reviewed and content analyzed. The results of this study provide insights into relationship marketing and organizational change for sport managers.

This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement.

This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry.

Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups.

Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry.

This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

Entrepreneurship requires the attitudes and capabilities needed to begin new and innovative projects able to create positive impacts in the economy of a society. Given that it forms the basis from which new companies, products and innovations emerge, it is a very relevant term in business. With the aim of strengthening these capabilities, many universities are incorporating new educational strategies into their curricula to boost entrepreneurial intention and business skills among their students. This study aims to determine the factors that intervene in the entrepreneurial spirit of students in Spanish universities by examining areas of study, different personal and contextual characteristics, and the type of training students receive in entrepreneurship.

Data collected from 33,182 students in 77 Spanish universities in the 2018 edition of the Global University Entrepreneurial Spirit Students' Survey (GUESSS) is examined in an exhaustive univariate and bivariate descriptive and inferential analysis. Furthermore, the relationship between the entrepreneurial index and the different explicative variables is modelled, and a basic random effect for the area of study is introduced to detect differences at this level.

Economics, engineering and health sciences presented higher than average entrepreneurial indices. Regarding the type of training, only voluntary education in entrepreneurship influenced entrepreneurial spirit, albeit not equally in all areas of study.

This study’s results can help universities to incorporate new educational strategies into their curricula to boost entrepreneurial intention and business skills among students by focusing resources where they are most efficient.